Why Are They In Business?
by Jack Zufelt
One of the key lessons in life in any area is getting off to
a good start is more than half the battle. Getting off to a
good start in network marketing is crucial, especially for
new distributors.
Let's look at it this way... if I suddenly came into possession
of a "Network Marketing Genie" who told me he would be willing
to tell me one, and only one thing about every person I
sponsored, what would that one thing be???
That's easy for me... I would want to KNOW why they are in
business? what is their drive? what is their desire?
Dig deep... some may tell you it is to have more money than
they have now. Ask, what will they use the money for. You see,
if someone tells you they need $40,000, find out what that
$40,000 is for. It may be to get the spouse from having to
work all those overtime hours, or to provide for the children's
college education, or to give to a worthy cause... but,
finding out the WHY, will allow you to use it when they lose
their focus, or their energy, or their drive.
You can always bring it back to the REAL REASON they got
involved in the first place.
Talk up the WHY in that person's personal experience and
always remind them why they got involved in the first place.
Bottom line... it is more important to know the WHY, than to
know the how... you, your company, and your plan is the how,
you must know the WHY to be successful for the long haul.
=====================================
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